M. M. Castellanos Flórez, D. V. Aparicio Muñoz, A. C. Martínez Sicachá, and M. L. Torres-Barreto, “Gamified exercise focused on marketing principles and marketing mix: Marketing Game”, Gamification and Augmented Reality, vol. 2, p. .73, Sep. 2024, doi: 10.56294/gr2024.73.